BUBBA BURGER® Named Entitlement Sponsor Of IMSA WeatherTech Sportscar Championship At Long Beach
Bubba Burger increases it's commitment to increasing brand awareness through motorsports sponsorships. From team money (as noted above) for Pirelli World Challenge's Shea Racing, to now, this banner sponsorship awareness campaign through a different sportscar racing series held at the Toyota Grand Prix of Long Beach ... all power to the patty!
LONG BEACH, Calif. (March 17, 2016) – The Grand Prix Association of Long Beach announced today that BUBBA burger® has become the new entitlement sponsor of the IMSA WeatherTech SportsCar Championship race on Saturday, April 16 as part of the 42nd Toyota Grand Prix of Long Beach. The race will be called the “BUBBA burger® Sports Car Grand Prix at Long Beach.”
As an official partner of the Toyota Grand Prix of Long Beach, BUBBA burger® will be featured prominently in signage around the Grand Prix circuit including a pedestrian bridge over Turn 2. BUBBA burgers will also be available for purchase throughout the race weekend at their vending location at the circuit.
“BUBBA® burger is looking forward to the partnership with the Toyota Grand Prix of Long Beach this year,” said BUBBA Foods CEO Billy Morris. “The new partnership will allow the BUBBA® burger brand to reach the sports car race fans that attend the event in Long Beach and to reach the national television audience viewing the event during the weekend. BUBBA is a growing brand nationally, and is now expanding rapidly in the Southern California market, so the sponsorship is a good fit. BUBBA® burger combined with great racing makes for a winning combination.”
“We are delighted to welcome BUBBA burger® to the Toyota Grand Prix sponsor family,” said Jim Michaelian, president and CEO of the Grand Prix Association of Long Beach. “They will be entitling one of our most exciting races and I’m sure our fans will find their product spectacular as well.”
BUBBA burger® products are sold throughout the United States. They are available in over 11 different burger varieties, including an expanded line of BUBBA Turkey and Veggie burgers. In addition to its event sponsorship of Long Beach, BUBBA burger® also has been named “Official Burger of the IMSA WeatherTech SportsCar Championship.”
The 2016 Toyota Grand Prix of Long Beach will run April 15-17. Ticket prices range from $30 for a Friday General Admission ticket, which grants access to all the day’s race events, to $142 for a three-day ticket that includes Sat./Sun. reserved seating in grandstand upper levels. Pre-paid parking packages are also available, along with handicapped seating, Verizon IndyCar Series Paddock access passes, Super Photo tickets and a wide variety of Hospitality Club packages.
Fans can select and pay for their 2016 Toyota Grand Prix of Long Beach seats, parking and paddock passes online at gplb.com. Ticket orders can also be placed by calling the toll-free ticket hotline, (888) 827-7333. A printed ticket brochure that includes a circuit map, ticket prices, order form and other information can be obtained by calling the hotline.
For more information, visit gplb.com or follow the Toyota Grand Prix of Long Beach on Facebook at GrandPrixLB, Twitter @ToyotaGPLB, Instagram at ToyotaGPLB and Snapchat at ToyotaGPLB.
Kinda' makes one's mouth water ... doesn't it?
... notes from The EDJE
TAGS: BUBBA BURGER®, IMSA, WeatherTech Sportscar Championship, Toyota Grand Prix of Long Beach, TGPLB, Grand Prix Association of Long Beach, The EDJE