Bubba Rope's 'Gator-Jaw' Snaps Up A 2nd SEMA New Product Award

With two SEMA New Product Awards in only five years, Bubba Rope is able to proudly display the hardware back-to-back. Image Credit: Edmund Jenks (2014)


Bubba Rope's 'Gator-Jaw' Snaps Up A 2nd SEMA New Product Award

Maybe this isn't as winning a record as baseball's San Francisco Giants with their recently garnered third World Series Championship in five years, but the Giants only have to compete against 30 other teams or enterprises.

Bubba Rope, which started in 2009, won its first SEMA New Product Award in 2010 for the 2011 product year, has to compete against hundreds of new products from about as many 'teams' or enterprises, won its second New Product Award in five years for Gator-Jaw™ soft shackles.

Good thinking leads to an additional threaded strand product solution that really changes the playing field. Image Credit: Edmund Jenks (2014)

Bubba Rope's first SEMA New Product Award was for their lead product ... the Bubba Rope. "The whole thing is branding," said Jim Flowers, a manager in Bubba Rope's business development team. Introduced to the consumer market in 2009, the nylon, military-spec recovery strap's packaging took Best New Product Packaging honors at the 2010 SEMA Show.

At a rated 32,000 pound breaking strength, combined with a property that allows the Gator-Jaw to float and weigh just a few ounces, steel shackles not only bend apart but become an old technology solution with functional problems to overcome. Image Credit: Edmund Jenks (2014)

Bubba Rope is a professional snatch rope that features military-spec quality and strength that surpasses any vehicle recovery strap on the market. Bubba Rope is a durable kinetic energy recovery rope (KERR) that outperforms typical recovery ropes, snatch straps and chains because it stretches, using its own kinetic energy to help recover your vehicle from the stickiest of situations. If there is mud, sand or snow where you drive, then you need a Bubba Rope!

"If you have a clear idea of what your brand is, it's a lot easier to figure out what doesn't fit," Flowers said. "It all starts with an extremely clear vision of what you want to communicate with your brand."

Just find a strong tie-down or tow point and the flexible Gator-Jaw will hold strong to anything it is attached to at a rated 16 tons of stress. Image Credit: Edmund Jenks (2014)

This excerpted and edited from Bubba Rope® -

Gator-Jaw™ soft shackles are made from Plasma® rope which is the highest strength synthetic rope available. These rope shackles are stronger than comparable steel shackles. Gator-Jaw™ shackles won't rust and are so light they float. Towing applications include: 4x4 off-road, agriculture & mining equipment and various marine uses - wherever a connection of a rope or tether needs to be attached to another heavy equipment object (or even connecting two ropes) without the possibility of the connection coming loose.

Advantages Over Steel Shackles:

Stronger than steel - 32,000 lb. breaking strength!
It floats - no more losing shackles in the water or muck!
Flexible - easily wraps around the most difficult pulling points!
One piece construction - no pins to fasten!

Uses:

Off-Road Recovery
Marine
Farming
Industrial
Mining
[Reference Here]

Bubba Rope's Gator-Jaw™ soft shackles are the perfect compliment to the well outfitted off-road emergency tools kit - perfect for any situation where attaching a rope or tether to a specified tow or anchor point without the weight or multiple part downsides to metal D-rings or clevises.

Be on the lookout for a Bubba Rope® "Gator-ize" type of solution for use with front and back mounted hydraulic winches.

Who knows ... maybe there might be another SEMA New Product Award in the offing.

... notes from The EDJE

Bubba Rope Snags 2011 New Product Of The Year Award At SEMA

Bubba Rope strikes a chord with the buyers at the 2010 SEMA Show after it is awarded the 2011 New Product Of The Year (and the 2010 Global Product Of The Year by the international press). Image Credit: Edmund Jenks (2010)

Bubba Rope Snags 2011 New Product Of The Year Award At SEMA
By Edmund Jenks - Managing Editor

This year's 2010 SEMA New Products breakfast saw 15 new products awarded (one from each category) with the vaunted 2011 Product Of The Year from a field of over 1,500 new product submissions.

One of the lucky product submissions, Bubba Rope, was picked for Best New Packaging Design designation. The Bubba Rope idea came from a brainstorming session where a company that was supplying rope lift solutions to the military and construction operations for helicopters wanted to gain access to the broader consumer market that existed in the recreational/off-road arena.

The staff reasoned that since their helicopter lift solution did such a good job at plucking HumVees off of the ground to be whisked away to another destination, why not let stuck Jeeps and trucks get pulled out of a jam by a driver that was not quite as an unlucky driver as to get stuck in the first place.

What caught the imagination and funny-bone of the judging staff at SEMA was the ingenious way the tow rope product was produced, packaged, and presented with the instructions for safety written to appeal to the unlucky Bubba in all of us.

Bubba Rope in action .... pulled tight with an elastic type of stretch pull only a woven material of this type can provide. Pictured here with the 2011 SEMA Product Of The Year trophy (Bubba Rope also received the Global Product of the year from the international press). Image Credit: Edmund Jenks (2010)

How it is made and safety instructions example excerpted and edited from Bubba Rope -

A kinetic energy recovery rope (KERR), Bubba Rope® provides superior performance, strength and durability that goes way beyond typical recovery ropes, snatch straps and chains. Professional Recovery Rope It stretches and actively uses its own kinetic energy to help get your stuck vehicle moving.

Bubba Rope® is actually three ropes in one: An inner nylon core, braided looser to absorb more of the lower loads, an outer nylon jacket braided tighter for higher loads and then the whole rope is dipped in a polymetric base giving it a protective shell.

Instructions and rope come packaged in a handy dirt to clean friendly nylon web zippered bag with pouch. Image Credit: Edmund Jenks (2010)

If you drive where there is mud, sand or snow then you need a Bubba Rope®.
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Please Read (Don’t worry we have pictures too!) Jump to Care and Maintenance

Make sure yer vehicle is actually stuck in mud, sand, snow or some kind of other gooey stuff and not that ya just forgot to take off the parking brake. Ol’ Uncle Jake was always making that kind of Bubba operator error.

Once y’all have established that yer vehicle is actually stuck, here’s yer chance to gain some big Bubba points. After all, rescuing a fellow Bubba or Bubbette from the depth of an ol’ muddy mud hole is a true act of Bubba git-r-done kindness.

Pull yer Bubba Rope® out of its bag and announce loudly, “No problem y’all! I got me right here a gen-u-wine Bubba Rope® made in the good ol’ USA!” No doubt this phrase will make ya an instant expert and will impress everyone in ear shot.

Reference Here>>

Well one gets the idea pretty quickly that even though this is a serious product to help people get out of a jam .... it just does not have to take itself tooooooo seriously.

Company motto or saying as it is printed on the back of their business cards. Image Credit: Edmund Jenks (2010)

When the product first went for sale on the internet, the second logged order was registered from France. We can only assume that this was from a "Bubbet" (bah-bay).

As one can easily see, no matter where one rolls around in the mud and dirt on this Earth, we can all become Bubbas and when we get stuck, we will need the best tool for the job of unstucking ourselves ... a Bubba Rope.

After this SEMA Show 2010 week to be known as the SEMA 2011 New Product Of The Year and Global New Product Of The Year award winning Bubba Rope.

SLIDESHOW>>

... notes from The EDJE

**Article first published as Bubba Rope Snags 2011 New Product Of The Year Award At SEMA at Examiner**