HAAS F1 2020 Livery Unveiled To Mixed Reaction

Better visibility than modified single color presentations. Image Credit: Jalopnik, Modified - Edmund Jenks (2020)

HAAS F1 2020 Livery Unveiled To Mixed Reaction

Last Thursday, HAAS F1 Team unveiled its competition livery on the car with which it will contend the 2020 Formula One season.

Everyone has an opinion, especially when it comes to F1, but one opinion posted by Bradley Brownell of Jalopnik was particularly pointed.

This excerpted and edited from Jalopnik -

Here's The First Boring Ass Formula One Livery Of 2020 
By Bradley Brownell - Thursday 10:00PM

Freed from the ridiculousness of its Rich Energy partnership, the team was able to ditch its boring black and gold livery - which Elizabeth gave a D+ rating last year. 

Able to forge their own path, starting from scratch, the sky was the limit when it came to designing the team’s new livery. They had an opportunity to seize the carp and make their car look totally fresh and new. And what did they do? 

Left-rear quarter panel look. Image Credit: Jalopnik, Modified - Edmund Jenks (2020)

They went as boring as they absolutely could, painting the damn thing black, red, and white. I have no other reaction than to throw up my hands in disgust. When you have every color available to you on the face of the planet, why why why go with the most boring choices possible? Ya basic.
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As boring as the livery is, the rest of the car looks alright. 
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The team says it has learned from its mistakes and put them into making this 2020 car better. The car was allegedly derailed by an upgrade at the Spanish Grand Prix which did not produce the results the team was hoping for. Shortly after that the team put all of its efforts into the 2020 chassis development. It’ll be interesting to see if that paid off.

Differentiation in color helps, going away. Image Credit: Jalopnik, Modified - Edmund Jenks (2020)

“It’s always exciting to see the development of a new Formula One car and undoubtedly the VF-20 has to deliver where our previous car didn’t,” said team boss Guenther Steiner. “With the regulations remaining stable into this season, it’s allowed us to improve our understanding of the car and to scrutinize ourselves more in order to find solutions and applications to channel into the design of the VF-20.

“Last year was definitely a set-back, one I would never have asked for, but you learn from such situations – we all have. Everybody at the team was forced to look at themselves and understand what they can do better. I’m looking forward to seeing the VF-20 make its track debut. As always in testing, you want many things, but lots of mileage, reliability and speed would be welcomed as we ready ourselves for the first race in Australia.”

The team will again use the same driver pairing employed in 2019 of Kevin Magnussen and Romain Grossjean.
[Reference Here]

Straight on, this car will be seen in a crowd. Image Credit: Jalopnik, Modified - Edmund Jenks (2020)

The only redeeming value of this somewhat simplistic livery, it may translate more easily to the broadcast viewer from the side to previous HAAS liveries.

From the side, the broad top to grounding bottom White then Black with the bold Red letters of the team name, will capture one's eye much more easily than most of the liveries of last year's display.

Then upon considering front view shots, the stark definition from White to Black may help to pick HAAS cars out from others in the pack (where HAAS traditionally hangs) - this may be interesting to observe.

As always, one person's boring may end up another's observation point. In movement, in a pack, this may serve HAAS better than previous body wrapped presentations during in-race visual activity than on stationary display.

... notes from The EDJE




TAGS: HAAS, F1, Formula One, 2020, Kevin Magnussen, Romain Grossjean, Guenther Steiner, Australia, VF-20, Jalopnik, Bradley Brownell, PEAK, Jack & Jones, BlueDEF, The EDJE