Audacious Brand Campaign Showcases What It Takes To Compete In The NTT INDYCAR SERIES

Pato O'Ward (Mexico), Colton Herta (USA), Josef Newgarden (USA). Alexander Rossi (USA). Simon Pagenaud (France), & Scott Dixon (New Zealand) are shown from left to right as just a few of the great competitors that will fill the field in the most dynamic professional racing series on the planet Earth. Image Credit: NICS (2020)

Audacious Brand Campaign Showcases What It Takes To Compete In The NTT INDYCAR SERIES

INDYCAR unveiled its brand campaign - "A Different Breed" - for the 2020 NTT INDYCAR SERIES season that showcases the extraordinary mindset of its athletes and features narration by Academy Award-winning actor Matt Damon.

"A Different Breed" was created in partnership with Chicago-based agency Schafer Condon Carter (SCC) to convey the distinctive mental, emotional and physical strength required to excel as an INDYCAR driver. These athletes - whether 39-year-old, five-time NTT INDYCAR SERIES champion Scott Dixon or 19-year-old rising star Colton Herta - have the ambition and drive to harness a carbon-fiber rocket at speeds that can reach 240 miles per hour while always aware that the smallest miscue can change everything.

The newly aeroscreened (safety feature added beginning this season) orange and black liveried Arrow McLaren SP Dallara as driven by Pato O'Ward during the first open testing day scheduled at Circuit of the Americas. Image Credit: Getty Images via NICS (2020)

"Fearless and aggressive by nature, our athletes push the limits of speed and possibility every single lap of every single race," INDYCAR President Jay Frye said. "This campaign reflects both the skills and intangibles that set them apart, giving fans an up-close and personal look at what it takes to be an INDYCAR driver."

Video content for "A Different Breed" focuses on the athletes' unique skill set and mentality as described by Damon, the 2019 Indianapolis 500 honorary starter. He witnessed the breath-taking capabilities and fearlessness of INDYCAR athletes while standing atop the flagstand for nearly 40 of the 200 laps of one of the world's most iconic races.

The video features several NTT INDYCAR SERIES drivers, including Dixon, Herta, two-time series champion Josef Newgarden, 2019 Indy 500 winner and former series champ Simon Pagenaud, 2016 Indy 500 winner Alexander Rossi and 20-year-old emerging talent Patricio O'Ward. Click here to view A Different Breed.

Promotional image for 45 East event scheduled in Portland Oregon - June 22, 2019

In addition to narration by Damon, DJ/producer MAKJ lends an original song - "Green Light" - to the campaign. MAKJ, a fan of the sport and former professional racer, has collaborated with some of today's most talented artists, including Steve Aoki, Tinashe, O.T. Genesis and Lil Jon. He also has played some of the most prestigious music festivals including Coachella, Voodoo, Electric Zoo and Ultra.

"INDYCAR racing is the ultimate expression of audacious athleticism," said David Selby, Co-Chairman of SCC. "The drivers are among the most courageous and committed athletes in the world - a different breed for sure... our goal was to celebrate them and introduce them to new fans."

The campaign's video content is complemented by dramatic still images energized with a shock of color to contrast the black-and-white heroic images. The campaign style and multiple-driver approach provides the flexibility to seamlessly tailor the creative to the needs of various stakeholders and partners in the sport.

Logan Cascia | Director/DP | Unscripted Sizzle Reel from Cascia Films on Vimeo.

INDYCAR tasked SCC with identifying a young, rising director to capture the true voice of the campaign and selected Logan Cascia. As the founder, director and DP of Los Angeles-based Cascia Films, he has produced work that includes Emmy and Peabody award-winning television features, commercials and film festival premieres.

UPDATED - "A Different Breed"

Check out the amazing athletes of "A Different Breed" when the NTT INDYCAR SERIES season opens Sunday, March 15 with the Firestone Grand Prix of St. Petersburg on the streets of St. Petersburg, Fla. (3 p.m. ET, NBC Sports Network).
(ht: NICS)

... notes from The EDJE




TAGS: 2020, NTT, INDYCAR, SERIES, Firestone Grand Prix of St. Petersburg, NBC, NBCSN, Pato O'Ward, Colton Herta, Josef Newgarden. Alexander Rossi. Simon Pagenaud, Scott Dixon, Logan Cascia, MAKJ, The EDJE

VICS 2018 At St. Pete - Funny Thing Happened On The Way To A Champion's Coronation

The nose graphic that appears on the wasp-like livery on the Dale Coyne Racing with Vasser-Sullivan - No. 18 Team Sealmaster Honda Dallara of the first winner of the first race of the 2018 Verizon IndyCar Series today at Saint Petersburg -  Sebastien Bourdais. Image Credit Edmund Jenks (2018)

VICS 2018 At St. Pete - Funny Thing Happened On The Way To A Champion's Coronation

The tenth edition of the best carry-over (non IMS) race from the original schedule of the Indianapolis Racing League (IRL), the Firestone Grand Prix of St. Petersburg, featured twenty-four very capable cars and drivers filling the field packed with seven past Indy Car champions representing thirteen season championships riding along side seven rookies where three of them made it into the 3rd Round Firestone Fast Six in Knock-Out qualifications is a really, really big deal. Last year's winner of the Firestone Grand Prix of St. Petersburg (replay) was 4-Time IndyCar season champion, Frenchman Sebastien Bourdais.

The Verizon IndyCar Series, in order to make racing more competitive and in control of the driver in this top level of American motorsport, tightened up the body skin specification on the Dallara DW12 chassis by introducing the two year project now known as the Universal Aero Kit (UAK).Welcome the age of the UAK on the DW12 Dallara.

2017 Verizon IndyCar Series champion Josef Newgarden describes the 2018 Universal Aero Kit on stage during the 2018 INDYCAR unveil at the North America International Auto Show in Detroit. Image Credit: Joe Skibinski

The past Verizon IndyCar Series season champions include Andretti Autosport driver Ryan Hunter-Reay (2012), AJ Foyt Racing driver Tony Kanaan (2004), Chip Gannasi Racing driver Scott Dixon (2003, 2008, 2013, 2015), Team Penske drivers Will Power (2014), Simon Pagenaud (2016), Josef Newgarden (2017), and the aforementioned Dale Coyne Racing with Vasser-Sullivan driver Sebastien Bourdais (2004, 2005, 2006, 2007) - 7 series champions covering 13 season titles.

The rookies entering into the 2018 Verizon IndyCar Series season's first race are Firestone Grand Prix P1 Verizon Pole Award winner, Schmidt Peterson Motorsports Canadian driver, 29 year old Robert Wickens, Firestone Fast Six P3 Qualifier AJ Foyt Racing Brazilian driver, 19 year old Matheus Leist, Firestone Fast Six P4 Qualifier Ed Carpenter Racing British driver, 24 year old Jordan King, Andertti Autospot American driver, 23 year old Zach Veach, Michael Shank Racing/Schmidt Peterson Motorsports British driver, 24 year old Jack Harvey, Dale Coyne Racing Canadian driver, 19 year old Zachary Claman DeMelo, and Juncos Racing Austrian driver, 26 year old René Binder.

The traditional first race of the season, for nine years now (since 2009, the race has served as the season opener, with the exception of 2010, when it was the second race of the season), held around the airport, streets and harbor of Saint Petersburg, Florida proved to all what everyone had suspected. A different kettle of fish from most of the Dallara DW12 era racing - less downforce, great body strength, very fast in a straight line. The UAK is very pleasing to drive - from the opinion of most all of the drivers.

Most observers assumed that experience held within championship winning teams, the teams with the greatest financial backing, history, testing, and experienced drivers would hit this opening opportunity with suffocating domination.

To nearly everyone's surprise this was not the case when the rookies, took the Verizon P1 Pole Award (Wickens became the third rookie in 25 years to win the pole for his IndyCar debut), and two additional positions in the Round 3 Firestone Fast Six in road/street format Knock-Out qualifications. Left out to watch from the sidelines were such impressive champion drivers as Scott Dixon, Tony Kanaan, Simon Pagenaud, and last year's champion Josef Newgarden.

Robert Wickens affixes the Verizon P1 Award emblem on his car after winning the pole position for the Firestone Grand Prix of St. Petersburg. Image Credit: Chris Jones

The cars slip and slide ... the in-car camera shots show that the steering wheel gets as much a workout as peddles in a spinning class. More driving is required from all of the drivers in this series making the product on the track more entertaining than it has been in recent history. And, to be honest, the racing has been very good since the introduction of the first Dallara DW12 platform.

EXAMPLE - Opening Laps:

On the first lap of the race, Will Power attempted a Turn 1 pass and through Turn 2 became lose and spun without contact, Tony Kanaan gets lose in Turn 5 and as he straightens out, taps Zach Veach with wing parts flying. Lap 2 has RHR coming out of the pits ahead of traffic after a quick controller change because the one installed did not allow for accelleration and Charlie Kimball becomes unsettled after bouncing on the curb entering Turn 13 and comes to a stop off of the track at Turn 14 - Full Course Yellow.

Restart on Lap 6 has three rookies leading in P1, P2, and P3 - King, Wickens, & Leist - Beginning Lap 7 Spencer Pigot spins going into Turn 1 bringing out a Full Course Yellow.

Restart Lap 11 has Jordan King leading the field to the third start of racing at St. Pete, followed by Wickens, Rossi, Leist, and Hinchcliffe ... not a champion in the bunch - and only one fully established driver of over three seasons in the series.

Wickens passes in Turn 1 as King goes wide ... Rossi loses a place back to P4. The first Champion is settled in at P7 with Scott Dixon  ... now at Lap 13.

So the 2018 Verizon IndyCar Series season begins on the temporary street circuit at St. Petersburg.

To give one additional insight on just how busy, or as Eddie Cheever on the broadcast put it ... CHAOS filled, the events of the Firestone Grand Prix of Saint Petersburg race were, just take a look at the video shot list released as a usable media asset by the Verizon IndyCar Series after the race.

Shot List:
Aerial of St. Petersburg
Fans
Grand marshal Helio Castroneves gives the start command
Green flag
No. 12 Will Power spins
Power replay
No. 14 Tony Kanaan spins
Restart
No. 15 Graham Rahal and No. 21 Spencer Pigot incident
Replay of Rahal and Pigot incident
No. 23 Charlie Kimball goes off track
No. 6 Robert Wickens leading
No. 4 Matheus Leist incident
Team owner A.J. Foyt reaction
No. 18 Sebastien Bourdais leading
No. 9 Scott Dixon and Sato incident
Replay of Dixon and Sato incident
Wickens passes Bourdais for the lead
No. 28 Ryan Hunter-Reay on-board view of No. 60 Jack Harvey going off track
Harvey parked in the last turn
Wickens leading with No. 27 Alexander Rossi in pursuit
Wickens passes Rahal
Rossi gets wide in Turn 4
Slow-motion replay of Rossi wide
No. 32 Rene Binder incident
No. 59 Max Chilton incident
Final restart, Rossi and Wickens incident, Bourdais takes the lead
Replay of Rossi and Wickens incident
Checkered flag, Bourdais wins, crew reaction, Bourdais does donuts

Sebastien gives race winning TV interview before he exits the car in the Victory Circle. Image: INDYCAR (2018)

Bourdais pulls into pit lane and gets congratulated
Bourdais sound

Almost covers it except the race was really even more eventful than the shot list would indicate.

Image 1) Alexander Rossi cooks it in Turn 4 and hurts his attack - Robert Wickens in the foreground. Image 2) Rossi rejoins the hunt and passes Charlie Kimball in Turn 5. Images: INDYCAR (2018)

With the laps winding down, and Canadian driver Robert Wickens in the lead, being chased down by third year American driver and 2016 Indy500 winner Alexander Rossi, it looked as though the race was comfortably in hand, especially when Rossi, who was reducing the distance between Wickens and himself, slid and overshot the apex point at Turn 4, losing and attacking advantage (depicted above). 

"It was going to be pretty hard to reel him back in there," Alexander Rossi said - except the chaos wasn't over.

That is, until Rookie Rene Binder with 10 laps to go brought out a FULL COURSE Yellow (FCY) after his car went into the tires to set up one uneventful restart.

Max Chilton stalled moments later to set up a second FCY with two laps to go. Bourdais, sitting comfortably in third and happy to start the year on the podium, wasn't that happy; he thought someone would make a risky maneuver and wreck the field.

"Normally they don't allow push-to-pass on restarts," added Alexander Rossi at the post race media conference. "You'd normally have to do a timed lap before you did it, but because of the late call to go green that lap, they allowed it, and I actually got the call when I was in the middle of Turn 13 and 14. So I had a big jump on Rob (Wickens), and he got to the push-to-pass pretty late. The run was perfect for me going into Turn 1, and I knew there wasn't going to be many other opportunities. Obviously (Wickens) had a good car all day, and they did a great job. I made the pop. He defended the position, which he has the right to do, but in doing so, in moving the reaction, he put me into the marbles pretty late into the corner." Image: INDYCAR (2018)

Sure enough, Rossi contested the lead, hit Wickens going into Turn 1, and ended both of their victory hopes. Rossi recovered to finish third, while Rookie Wickens got stuck and finished 18th in the 24-car field.

Lost in all of this was the Rahal Letterman Lanigan Racing driver and past winner of the Firestone Grand Prix of St. Petersburg (2008) Graham Rahal, who had one of the worst performances in Knock-Out Qualifications for a road/street race. Graham Rahal ended up starting the race dead last in the No. 15 United Rentals Honda, had a strong race with good strategy with clean pit stops and ended up on the podium in P2!

"The United Rentals guys did a great job out there," said Graham Rahal in a post race interview. "Certainly, yesterday wasn't what we expect of ourselves, isn't what we hoped for. Last night, what can you do. Put your heads down, you work hard. Even this morning the car wasn't phenomenal in practice. With Tom (German, engineer) and the boys, they made great changes. Our guys had good pit stops and frankly good strategy. We had the pace when we needed it, we could save a lot of fuel when we needed it, we could make passes if we needed to. It just kind of all played out for us. We will take second (place) any day. It's the best start to a season I have had since I won here in 2008. Thank you to all the fans, the turnout was great this weekend. I hope you guys enjoyed the new car. We are going to put on some great shows this year as you can see."

For a coronation to happen, one needed aggressive racing, sliding cars, just a bit of side-to-side bumping along the way - the crown is then served to a four-time series season champion and, to add insult to injury, repeat Firestone Grand Prix of St. Petersburg winner, Sebastien Bourdais.

The Verizon IndyCar Series is beginning its Southwest United States spring swing with back-to-back races at ISM Raceway with the Desert Diamond West Valley Casino Phoenix Grand Prix (Friday April 6 - Qualifications 5:00 PM - 6:00 PM PT / Saturday April 7 - Race 6:30 PM - 8:30 PM PT) and then the rites-of-spring 44th Toyota Grand Prix of Long Beach (Thursday April 12 - Long Beach Motorsports Walk Of Fame honoring Juan Pablo Montoya and Helio Castroneves - 11:00 AM PT / Sunday April 15 - Race 1:00 PM PT).

... notes from The EDJE




TAGS: Alexander Rossi, Sebastien Bourdais, Graham Rahal, #INDYCAR, Firestone Grand Prix of St. Petersburg, @StPeteFL, @IndyCar, #FirestoneGP, #VICS, Verizon IndyCar Series, The EDJE

Reflections From The Firestone Grand Prix of St. Petersburg, After 195 Days Of ?

Reflections From The Firestone Grand Prix of St. Petersburg, After 195 Days Of ?
(Championship Racing Radio Post Race Review With Josh Farmer & Edmund Jenks )

It's been 195 days since the Verizon IndyCar Dallaras have taken to a racing surface in anger as the drivers, teams, and cars took to the temporary street course track at Saint Petersburg for the first race of this 2016 season - The Firestone Grand Prix of St. Petersburg, March 13, 2016

So many story lines - Will Power, Oriol Servia, Rookies (Conor Daly, Spencer Pigot, Alexander Rossi, & Max Chilton), Simon Pagenaud - how'd they do?, Marco Andretti and Andretti Autosport's Carlos Munoz effect on the race and final order at finish (RHR Podium) ... WOW, great race for the first one of the year after a long dry spell since the Verizon IndyCar Dallaras have taken to a racing surface in anger.

This race, including rookies, may have the best crop of drivers to start a competitive racing season in the history of IndyCar. Easily one of the most competent based upon accomplishment and resume.

The rookie field alone has a series champion - Pigot, one with Indy 500 plus four other 2015 season races under his racing royalty belt - Daly, and two that are coming in with Formula 1 experience - Rossi & Chilton.

Race start of the Firestone Grand Prix of St. Petersburg. Image Credit: VICS

The race started cleanly with two exceptions. Takuma Sato got a flat tire and James Hinchcliffe went off the course ... also with a flat tire. It was revealed in the post race interviews that Josef Newgarden had plenty to do with the Mayor's problems as well as his own which had him, Newgarden, finish 47 laps off of the race total.

The biggest movers at the start were Josef Newgarden (with the punt of Hinchcliffe) and Marco Andretti.

Simon Pagenaud took the lead from pole position followed by teammates Helio Castroneves and Juan Pablo Montoya.

By Lap 10, Helio's front tires began to lose grip giving an opening for JPM to pass at the beginning of the lap at the end of the front straight.

About Helio's early first pit-stop:
Edmund Jenks retweeted
Timothy Burke @bubbaprog
typical Florida driver pic.twitter.com/SjM6ImKi8E

<<< VIDEO >>>

Lap 22 - RHR chops across Luca Flillippe and causes carbon fiber damage on Luca's Dallara.

Lap 33 - JPM gains to 1.5 seconds behind after first pitstops.

Lap 46 - Marco Andretti tries to follow RHR at the end of the front straight in a pass of Luca --- spins with contact to rear ... stalls and creates a FCY.

Lap 48 the field pits when the pits become open --- Pagenaud slides to a stop in the pit box but remains within limits ... beats JPM back out on track.

TrendNode @trendnodecom
‪#‎IndyCar‬ is now trending in 5 countries. Read more at trendnode.com/%23IndyCar pic.twitter.com/WOLoeuB2Tn

#‎IndyCar‬ is now trending in 5 countries. Image Credit: TrendNode

Aaron Bearden @AaronBearden93
. @ConorDaly22 is sitting pretty after this yellow. He had just pitted laps earlier and inherits the lead. #IndyCar #FirestoneGP

Trend Topics USA @TrendTopicsUSA
San Jose
1 #DaylightSavingTime
2 #WeNeedMusicBecause
3 #Ankara
4 #IndyCar
5 #SelectionSunday
6 Ivory Coast

Image Credit: Trend Topics

Restart Lap 57 - Big stoppage at Turn 4 when Rahal got booted by Carlos Munoz stacking up 9 cars - Front Wings between Rahal and Servia touch with many rear end collisions behind

Nathan Evans on Twitter
“Calamity corner. #indycar https://t.co/SG3k8gjdl8”

<<< VIDEO >>>

Edmund Jenks retweeted
Eric Smith @Eric_RaceReview
Officially 9 cars listed in that Turn 4 crash on Lap 56: 98, 15, 16, 83, 41, 5, 15, 11, 12 ‪#‎IndyCar‬ #‎FirestoneGP‬

Cars/Drivers as follows; 98 - Alexander Rossi, 15 - Graham Rahal, 16 - Spencer Pigot, 83 - Charlie Kimball, 41 - Jack Hawksworth, 5 - James Hinchcliffe, 15 - Luca Filippi, 11 - Josef Newgarden, & 12 - Oriol Servia.

Daly loses lead on restart Lap 63 to JPM - Lap 65 end of straight, Helio passes Dixon at end of straight.

Munoz gets penalty for avoidable contact in large accident.

RHR passes Helio for Podium on Lap 107

If JPM wins, it will be the first back-to-back wins at St. Pete since Helio did it in 2006-2007

Juan Pablo Montoya starts the 2016 Verizon IndyCar Series season the same way he started the 2015 VICS season ... with a win on the streets of St. Petersburg. Image Credit: VICS

Firestone Grand Prix of St. Petersburg Race Results (Highlights Video Here)

Click HERE to view and download the official results from the Firestone Grand Prix of St. Petersburg.

ST. PETERSBURG, Fla. - Results Sunday of the Firestone Grand Prix of St. Petersburg Verizon IndyCar Series event on the 1.8-mile St. Petersburg street circuit, with order of finish, starting position in parentheses, driver, chassis-engine, laps completed and reason out (if any):

1.  (3) Juan Pablo Montoya, Chevrolet, 110, Running
2.  (1) Simon Pagenaud, Chevrolet, 110, Running
3.  (5) Ryan Hunter-Reay, Honda, 110, Running
4.  (2) Helio Castroneves, Chevrolet, 110, Running
5.  (17) Mikhail Aleshin, Honda, 110, Running
6.  (10) Takuma Sato, Honda, 110, Running
7.  (4) Scott Dixon, Chevrolet, 110, Running
8.  (12) Carlos Munoz, Honda, 110, Running
9.  (19) Tony Kanaan, Chevrolet, 110, Running
10.  (13) Charlie Kimball, Chevrolet, 109, Contact
11.  (9) Jack Hawksworth, Honda, 109, Running
12.  (18) Alexander Rossi, Honda, 109, Running
13.  (20) Conor Daly, Honda, 109, Running
14.  (21) Spencer Pigot, Honda, 109, Running
15.  (14) Marco Andretti, Honda, 109, Running
16.  (6) Graham Rahal, Honda, 109, Running
17.  (16) Max Chilton, Chevrolet, 109, Running
18.  (22) Oriol Servia, Chevrolet, 109, Running
19.  (8) James Hinchcliffe, Honda, 109, Running
20.  (15) Luca Filippi, Honda, 108, Running
21.  (7) Sebastien Bourdais, Chevrolet, 87, Contact
22.  (11) Josef Newgarden, Chevrolet, 47, Electrical                             

Race Statistics
Winner's average speed:   89.006 mph
Time of Race: 02:13:28.4650
Margin of victory: 2.3306 seconds
Cautions:  2 for 16 laps
Lead changes: 4 among 4 drivers

Lap Leaders:
Pagenaud 1 - 48
Daly 49 - 63
Montoya 64 - 81
Hunter-Reay 82-84
Montoya 85 - 110

Verizon IndyCar Series Point Standings: Montoya 51, Pagenaud 43, Hunter-Reay 36, Castroneves 32, Aleshin 30, Sato 28, Dixon 26, Munoz 24, Kanaan 22, Kimball 20.
[ht: Verizon IndyCar Series]

... notes from The EDJE


TAGS: Firestone Grand Prix of St. Petersburg, St. Pete, The EDJE, Josh Farmer, Championship Racing Radio, Verizon IndyCar Series, VICS, #indycar, Motorsports Journal