And It Begins - The 61st Pebble Beach Concours d'Elegance

The Tour is a drive and show car show that takes place from The Lodge at Pebble Beach to downtown Carmel so that fans can get a hint of what will be on display along the 18th Green at Pebble Beach. The Tour starts in the Thursday morning of Auto Week on the Monterey Peninsula and begins the first official activity at Pebble Beach for the Concours d'Elegance.

Over 20 Ferrari 250 GTOs will be exhibited on Sunday. Ferraris are revered the world over for being among the finest, fastest and most exotic sports cars ever conceived, and the Ferrari 250 GTO is considered by many to be the greatest Ferrari ever manufactured.

To celebrate the 50th anniversary of the birth of this model, more than twenty of these exclusive sports racing cars will take to the 18th fairway show field of the 2011 Pebble Beach Concours d'Elegance on Sunday, August 21.

... notes from The EDJE

Dan Wheldon ... Championship Winning Driver, 2-Time Indy 500 Winner, Motorsports Color Commentator

Dan Wheldon when he was riding his wave of popularity at the beginning of the 2006 season (photo of 2006 Indy Downforce fan club promo, with signature - similar to the 2003 trade show handout). The previous year he had won the Indy 5oo and the 2005 IndyCar Series Championship over Tony Kanaan, Sam Hornish, Jr., Dario Franchitti, and Scott Sharp. Image Credit: Edmund Jenks (2011)


Dan Wheldon ... Championship Winning Driver, 2-Time Indy 500 Winner, Motorsports Color Commentator, Ambassador to American Open Wheel Racing

There was a time, not long ago, that Dan Wheldon was just like any other aspiring driver with some talent, lucky to be associated with a young, but experienced racing team, stood in an exhibition hall, next to a nicely painted Jim Beam logoed car, to sign autographs on images of himself standing next to a race car printed on light cardboard. This image of Dan Wheldon happened at a trade show in Las Vegas a few years back (2003) before he became the championship winning driver, 2-time Indy 500 winner, motorsports color commentator, and ambassador to American open wheel racing Dan Weldon people have become familiar with over the last half decade or so.

Dan was working a promotional appearance at the Las Vegas Convention Center highlighting the fact that he had just became a member of the Andretti Green Racing organization (replacing Michael Andretti as a driver) in the Indianapolis Racing League (now named IndyCar Series) and there he stood next to his Jim Beam Special Dallara happy to meet and greet people as he shook hands and handed out signed promotional printed images of himself in a similar pose. Being a race car driver isn't all "rockstar" glory ... it requires a lot of hard work.

This year has seen a growth in the stature of the gentle, and unassuming British character (the public, promotional persona), who has not only won the 2011 Greatest Spectacle in Racing, but has taken to working races behind the microphone.

Last weekend, the IndyCar Series (ICS) visited the cornfields of Iowa to run the 9th race in a 18 race season. The Iowa Corn 250 is run on a very tight, banked turn, .875-mile oval that, at race speed, takes only about 19 seconds to lap, and through this very fast lap action, Dan Wheldon proved himself as capable an announcer as he is an accomplished driver.

To those who watched the broadcast, carried by VERSUS cable channel for a unique Saturday night-time presentation, Dan Wheldon embraced the fast paced, event-filled three hours as if he'd been doing this microphone stuff for years. The broadcast pre-race featured a Formula 1 style pit lane interview walk with famed auto-writer Robin Miller and Dan, each taking a row of the two-row staging of the cars along pit lane. On the broadcast, first Robin, and then Dan (back and forth) would walk up to drivers, car owners, and engineers and create a quick one or two question interview that proved to be extremely entertaining. It's always fun to be able to catch a Ganassi or Penske off guard, especially since they rarely ever are, but this was the feel and pace of the segment - fairly smooth and spontaneous. Dan was really in the commentator zone when he was interviewing Dario Franchitti, when he said "This is my job" ... Dario graciously retorted "Oh no its not. Ahhh, you know where your job is ... [on the track]!" It makes one ask, just who was caught off-guard now?

During the race, however, is where Dan Wheldon really shined. Even though the cars were going around the oval at under 19 seconds a lap, Dan had the uncanny knack of having the broadcast presence of almost slowing down the action at moments so that the viewer felt as though they were in the cockpit and had the control of the car while it circled the track. The action did not slow down on the screen, Dan did not talk slowly, but the explanation and engagement with the viewing audience in Dan's style, translated itself to a kinda' audio slower (not slow) motion.

Forces have a funny way of working their way into situations. The fact that Dan Wheldon isn't driving for another ICS season championship in 2011 is a tragedy and all American open wheel racing fans see this. Until this situation is rectified, the same American open wheel racing fans may at least be able to have more color commentary from Dan Wheldon in future ICS races this season.

... notes from The EDJE


(Article first published as Dan Wheldon ... Championship Winning Driver, 2-Time Indy 500 Winner, Motorsports Color Commentator, Ambassador to American Open Wheel Racing on Technorati)

ALMS 2011 Broadcast Agreement Embraces New Media In The Mix

Turn 11 and the beginning of the front straightaway along Shoreline Drive at the 2010 Toyota Grand Prix event in Long Beach, California. Here the American Le Mans Series #16 Mazda Dyson Racing car begins another lap while hugging the wall that defines the outside of the track. Image Credit: Edmund Jenks (2010)

ALMS 2011 Broadcast Agreement Embraces New Media In The Mix

The American Le Mans Series presented by Taquila Patron (ALMS) in announcing its new multi-year broadcast media deal with ABC/ESPN and its overall content portals affirmed its intention to remain at the technological leading edge and intersection of presentation and fan communications interaction.

The original announcement released on January 3, 2010 while somewhat complete, needed a little more than a press release to fully expose what plans for the 2011 season and the future of event broadcast and communications the ALMS plans to roll out to the potential consuming public - from the casually interested all the way through the fan ladder to the fully immersed.

The agreement and schedule released in the original announcement gave hints at a whole new way the ALMS is wishing to approach racing series event broadcasts, fan interaction and sponsor timeshare access to a specific target market.

This is one of the areas where the partnership of the ALMS with Intersport, an award-winning media and marketing agency, begins to pay dividends. The innovative deal put together by this partnership involves televising the world’s premier sports car series over several ABC/ESPN programming and media platforms, including ABC, ESPN2 and ESPN3.com. The event content for each platform or communications portal will be tailored to appeal to the attention and interest level in each potential fan and consumer ... and potentially on an international basis as well. The feeling going into this agreement was always to be able to have an integrated media approach, where the ALMS, in concert with the extensive production capabilities of the 25 year old Intersport, in order to get the most out of, arguably, the most extensive yet integrated sports media broadcast and media properties organization available on the scene today.

Television broadcasts, either through tailored production packages and/or live transmission, will always be the medium where one reaches the core fan due to ease of access and availability of audience. For example, ABC TV national broadcasts for sporting events reach an audience of about 115.9 million. Unfortunately, this portal can be characterized as one that has little patience for events that, by definition, last longer than 2-3 hours, or about the content size of other major sporting events. When ABC is not available, ESPN2 will take over the tailored production broadcast duties and be able to reach an estimated 99.7 million sets.

The 100% live broadcast duties will be handled by the relatively new, New Media portal on the web, ESPN3.com which has a broadband broadcast potential reach equal to that of the more well known cable broadcast outlet, SPEED Channel (confirmed in a conversation between Intersport and SPEED) at about 65 million users. The additional beauty of having a web portal for content delivery is the added benefit of content on demand. If one cannot be available for the live broadcast of the race or event, one can run the file on demand in order to experience the whole event.

Further, there will be opportunities to develop and expand the communicative reach through the connection of social media platforms found throughout the web. Corvette, Audi, BMW, Porsche, and other car enthusiast forums will soon have the opportunity to directly interface (possibly through RSS and other New Media digital broadcast feed concepts) upon which to share timely information.

MPG's Dean Batchelor Award - Since 1995, Motor Press Guild’s annual Dean Batchelor Award has recognized “the journalist judged to have produced the single piece of work which best represents the professional standards and excellence demanded by Dean Batchelor during his life as an editor, writer, and chronicler of the automotive industry.” In more recent years, the “DBA” has expanded to single out awards in four disciplines: Articles, Audio-Visual, Books and Photography. The winner of each receives the MPG Best of the Year award in that category, while one of those winners is chosen for the overall Dean Batchelor Award. Image Credit: Edmund Jenks (2009)

Another nuanced capability of this partnership and agreement will have the 2011 ESPN telecast package include a two-hour documentary-style broadcast from the inaugural Baltimore Grand Prix in September - a race through the city’s inner harbor area streets - produced by Intersport’s Emmy-award winning production team (a recent honored production includes the 2009 Motor Press Guild's Dean Batchelor Award winning documentary - Keith Cossrow and Bennett Viseltear, "Truth in 24"). ALMS’ association with Intersport began in the 2010 season. Intersport previously produced two docudrama-style race broadcasts which told the story of the Series’ events at Mazda Raceway Laguna Seca and Mid-Ohio, and highlighted its many storylines and colorful personalities.

One can listen to Wednesday`s media call (where The Motorsports Report asked questions related to social media and new media content broadcast sharing schemes) with executives from the American Le Mans Series presented by Tequila Patron and Intersport, along with representative sponsor executives, team owners and drivers. A transcript is also available for reading.

The 2011 American Le Mans Series presented by Tequila Patrón will open at the 59th Mobil 1 Twelve Hours of Sebring presented by Fresh from Florida on Saturday, March 19. Visit the American Le Mans Series’ online schedule for information on tickets and area accommodations.

ALMS race start at Mazda Raceway Laguna Seca where the cars run for six hours, starting in the afternoon and ending to the flaring lights of fireworks launched over the track into the night-time sky at the bridge near the start/finish line. Image Credit: Edmund Jenks (2010)

American Le Mans Series presented by Tequila Patrón 2011 broadcast Schedule
(All TV times reflect the Eastern Time Zone)

Sebring
Friday, March 18 ESPN3.com Live Qualifying
Saturday, March 19 ESPN3.com 10:15 a.m.-11 p.m.
Sunday, March 20 ABC 12:30-2 p.m.

Long Beach
Friday, April 15 ESPN3.com Live Qualifying
Saturday, April 16 ESPN3.com Live Race Coverage
Sunday, April 17 ESPN2 5-7 p.m.

Lime Rock
Friday, July 8 ESPN3.com Live Qualifying
Saturday, July 9 ESPN3.com Live Race Coverage
Sunday, July 10 ESPN2 1-3 p.m.

Mosport
Saturday, July 23 ESPN3.com Live Qualifying
Sunday, July 24 ESPN3.com Live Race Coverage
Sunday, July 24 ESPN2 10 p.m.-12 a.m.

Mid-Ohio
Friday, August 5 ESPN3.com Live Qualifying
Saturday, August 6 ESPN3.com Live Race Coverage
Sunday, August 7 ESPN2 10 p.m.-12 a.m.

Road America, Elkhart Lake
Friday, August 19 ESPN3.com Live Qualifying
Saturday, August 20 ESPN3.com Live Race Coverage
Sunday, August 21 ABC 4:30-6 p.m.

Baltimore
Friday, September 2 ESPN3.com Live Qualifying
Saturday, September 3 ESPN3.com Live Race Coverage
Sunday, September 11 ABC 4-6 p.m.

Mazda Raceway Laguna Seca
Friday, September 16 ESPN3.com Live Qualifying
Saturday, September 17 ESPN3.com Live Race Coverage
Sunday, September 18 ESPN2 1-3 p.m.

Road Atlanta
Friday, September 30 ESPN3.com Live Qualifying
Saturday, October 1 ESPN3.com Live Race Coverage
Sunday, October 2 ABC 4-6 p.m.

... notes from The EDJE

TRG Announces Second Entry for 2011 Rolex 24

This will be TRG's record 63rd entry for the Rolex 24 At Daytona. Image Credit Grand-Am

TRG Announces Second Entry for 2011 Rolex 24

Three-time Rolex 24 Hour at Daytona winners TRG announced it’s their second entry for the 2011 GRAND-AM Rolex Series presented by Crown Royal Cask No. 16 season opener. The TRG/Black Swan/GMG Porsche 997 will take the green flag on January 29th for the 49th Rolex 24 at Daytona with a strong line-up of American and European drivers.

The brand new 2011 Porsche will be driven by American Le Mans Series GTC class champions Tim Pappas and Jeroen Bleekemolen. Fellow ALMS GTC competitors James Sofronas and Bret Curtis join the team as well as a yet to be announced Porsche Factory Driver.

Pappas and Bleekemolen combined to win four races in the ALMS GTC class and went on win the 2010 series title in the Black Swan Racing (BSR) Porsche. Sofronas and Curtis competed in the ALMS as well as select SCCA Pro Racing World Challenge races in 2010 with Sofronas' GMG racing team. The foursome, and the addition of a Porsche hot shoe, will be one of the GT teams to be reckoned with come the end of January.

Pappas is making a strategic season decision by combining forces with TRG and GMG for the Rolex 24.

"Black Swan is focused on defending its championship title in the American Le Mans Series and thus a partnership with my friends at GMG and TRG made a lot of sense to me," Pappas said. "We can take a run at the 24 without losing our momentum elsewhere. We have a great driver line-up and my expectations are very high; of course we want to win, but I haven't been a part of Grand-Am in many years so it's difficult to gauge the competition. I have always wanted to compete in this prestigious endurance race, but at the same time I wanted to wait until a winning opportunity came along; this program is the right fit. With the combined experience of TRG, BSR and GMG, I think we can fight for a win. Daytona is a special place; I have been on the podium there in the Continental Tire Sports Car Challenge and I would certainly like to add a Rolex class victory to my resume." "In fact, the first time I ever drove at Daytona, or in any pro-racing environment was in a test with TRG back in 2000 at Daytona," Pappas added. "Paul Newman was there at the same time testing with another team - that's a pretty cool intro to the legendary driver and race track. I want to add my name to the list of GT winners!"

Sofronas is melding his GMG team with TRG and Black Swan Racing for the grueling Daytona 24 Hour.

"My expectations, like most teams running this race, are to win, or at least put us in contention to win," Sofronas said. "We will have a new car with PMNA (Porsche Motorsport North America) right there supporting us and some excellent drivers behind the wheel, not to mention a strong infrastructure with TRG. My goal is to do what I was hired to do - drive the car with the strategy and experience that we will have and be there at the end. I would like to expand my experience in the 24 as I have only done it once before in 2009. That year, despite many setbacks, we never gave up and ended up finishing seventh. I remember my third stint early Sunday morning that started in pitch black darkness around 5:30 a.m. with the sun coming up an hour later and it was so peaceful as the sunshine started to blanket the track. I think I ran five laps with no one around me. I can't wait to do it again! There is a ton of experience between GMG, BSR and TRG, so I thought it would be great to use the talents of all three teams to put forth this effort. GMG will run this race in the future, but we thought it best to go this route as TRG has a lot of experience in this race and BSR also puts together a great team. I have to thank Bret Curtis, a great client of GMG's as well as a great friend, as he is the reason I am driving in this race for 2011."

Curtis has one goal in mind at Daytona, winning.

"Knowing that we are running with a driver line-up that includes a two time Super Cup champion and current ALMS GTC champion in Jeroen Bleekemolen, a World Challenge winning driver in James Sofronas, a Porsche factory driver, as well as the other ALMS GTC champion Tim Pappas makes me feel pretty confident about our chances," Curtis said. "From the stand point of driver capabilities and experience, we have it. This driver line-up, coupled with the very capable and strong team support set up we have, will be very exciting. Running at the Daytona 24 is a lifelong dream of mine. Some of my favorite drivers like Ickx, Gurney, Andretti, Elford, Merzario, etc., have all run the 24 and the history is amazing. Having this chance to run, and with our driver line-up and team is an incredible opportunity for me. I plan to take advantage of it!"

This is the second TRG entry to date for the 2011 Daytona classic, the first being the Racing for Research Porsche with Kenny Wallace, Ron Yarab, Daniel Graeff and Pierre Bourque. This is a record 63rd entry in the Rolex 24 for TRG. The team that has traditionally prepared as many as eight cars for the race has several more announcements pending.

Team owner Kevin Buckler started preparing for the 2011 race as soon as the checkered flag dropped on the 2010 event. As a two time winning driver in 2002 and 2003, winning the race overall in '03, as well as finishing one-two in '09, Buckler knows the secret to success at Daytona is proper preparation in every area.

"We are already well into the preparations for the 2011 Rolex 24," Buckler said. "The line-up of Pappas, Bleekemolen, Sofronas, Curtis and strong fifth is one that can definitely contend for the win. We are honored that these guys decided to combine their efforts with ours for the Rolex 24. Tim, James and Bret could have put their own cars on the track, but decided to bring their driving talent and experience to our team and really make a strong run at winning the GT class. It only makes sense as we are very powerful when properly aligned. We offer a unique approach of being able to offer many benefits of aligning with TRG as well as allowing an existing team to maintain their identity and learn for the future throughout experience at Daytona. I am really looking forward to running this race as these guys are my racing friends and we are all on the same page with a common goal - winning. This is just the first of many cool announcements to come from TRG regarding the Rolex 24."

(Reposted from a Grand Am PR release, PETALUMA, Calif. - by Dicken Wear)

Bubba Rope Snags 2011 New Product Of The Year Award At SEMA

Bubba Rope strikes a chord with the buyers at the 2010 SEMA Show after it is awarded the 2011 New Product Of The Year (and the 2010 Global Product Of The Year by the international press). Image Credit: Edmund Jenks (2010)

Bubba Rope Snags 2011 New Product Of The Year Award At SEMA
By Edmund Jenks - Managing Editor

This year's 2010 SEMA New Products breakfast saw 15 new products awarded (one from each category) with the vaunted 2011 Product Of The Year from a field of over 1,500 new product submissions.

One of the lucky product submissions, Bubba Rope, was picked for Best New Packaging Design designation. The Bubba Rope idea came from a brainstorming session where a company that was supplying rope lift solutions to the military and construction operations for helicopters wanted to gain access to the broader consumer market that existed in the recreational/off-road arena.

The staff reasoned that since their helicopter lift solution did such a good job at plucking HumVees off of the ground to be whisked away to another destination, why not let stuck Jeeps and trucks get pulled out of a jam by a driver that was not quite as an unlucky driver as to get stuck in the first place.

What caught the imagination and funny-bone of the judging staff at SEMA was the ingenious way the tow rope product was produced, packaged, and presented with the instructions for safety written to appeal to the unlucky Bubba in all of us.

Bubba Rope in action .... pulled tight with an elastic type of stretch pull only a woven material of this type can provide. Pictured here with the 2011 SEMA Product Of The Year trophy (Bubba Rope also received the Global Product of the year from the international press). Image Credit: Edmund Jenks (2010)

How it is made and safety instructions example excerpted and edited from Bubba Rope -

A kinetic energy recovery rope (KERR), Bubba Rope® provides superior performance, strength and durability that goes way beyond typical recovery ropes, snatch straps and chains. Professional Recovery Rope It stretches and actively uses its own kinetic energy to help get your stuck vehicle moving.

Bubba Rope® is actually three ropes in one: An inner nylon core, braided looser to absorb more of the lower loads, an outer nylon jacket braided tighter for higher loads and then the whole rope is dipped in a polymetric base giving it a protective shell.

Instructions and rope come packaged in a handy dirt to clean friendly nylon web zippered bag with pouch. Image Credit: Edmund Jenks (2010)

If you drive where there is mud, sand or snow then you need a Bubba Rope®.
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Please Read (Don’t worry we have pictures too!) Jump to Care and Maintenance

Make sure yer vehicle is actually stuck in mud, sand, snow or some kind of other gooey stuff and not that ya just forgot to take off the parking brake. Ol’ Uncle Jake was always making that kind of Bubba operator error.

Once y’all have established that yer vehicle is actually stuck, here’s yer chance to gain some big Bubba points. After all, rescuing a fellow Bubba or Bubbette from the depth of an ol’ muddy mud hole is a true act of Bubba git-r-done kindness.

Pull yer Bubba Rope® out of its bag and announce loudly, “No problem y’all! I got me right here a gen-u-wine Bubba Rope® made in the good ol’ USA!” No doubt this phrase will make ya an instant expert and will impress everyone in ear shot.

Reference Here>>

Well one gets the idea pretty quickly that even though this is a serious product to help people get out of a jam .... it just does not have to take itself tooooooo seriously.

Company motto or saying as it is printed on the back of their business cards. Image Credit: Edmund Jenks (2010)

When the product first went for sale on the internet, the second logged order was registered from France. We can only assume that this was from a "Bubbet" (bah-bay).

As one can easily see, no matter where one rolls around in the mud and dirt on this Earth, we can all become Bubbas and when we get stuck, we will need the best tool for the job of unstucking ourselves ... a Bubba Rope.

After this SEMA Show 2010 week to be known as the SEMA 2011 New Product Of The Year and Global New Product Of The Year award winning Bubba Rope.

SLIDESHOW>>

... notes from The EDJE

**Article first published as Bubba Rope Snags 2011 New Product Of The Year Award At SEMA at Examiner**