LA Auto Show Keynote Places Mazda’s Yamanouchi In Spotlight

Mazda CEO Takashi Yamanouchi kicks off the L.A. Auto Show and answers questions from the gathered press with translator at his side. Image Credit: Edmund Jenks (2011)

LA Auto Show Keynote Places Mazda’s Yamanouchi In Spotlight

Mazda CEO Takashi Yamanouchi kicks off the L.A. Auto Show with an overview of the current state of the automotive industry, including lessons learned after the Japanese earthquake and tsunami, as well as the recent Thai floods. Additionally, Yamanouchi will discussed the theme of the show, “Fuel Efficiency Comes Standard.”

He was introduced by Mitch Bainwol, the new President of Auto Alliance, who is attending his first auto show after spending many years associated with the Grammys.

Tahashi, at 67 years old, has spent 44 years in the auto industry and became a corporate officer in his 50′s.

After introducing himself, he reviewed the recovery process from the Tsunami and floods in Thailand. He stated that he learned,”Remarkable things can be accomplished when people work together.”

Full production was able to resume in three months as opposed to the six to nine months predicted by observers. This was achieved by looking at supply chain strength through a global outlook.

This morning Mazda will introduce the new CX 5 and this car exemplifies the theme of the show … “Fuel Efficiency Comes Standard.”

The MX 5 has become the largest selling mark and Zoom-Zoom the most recognizable trade mark phrase in the automobile industry according to the Guinness Book of World Records.

Zoom-Zoom is not just a selling phrase but embodies the passion to bring fun driving automobiles to the consuming public. Of the 28 brands on the market, Consumer Reports places Mazda as #4 for quality and design among all marks.

SKYACTIV technology will bring an overall fuel economy by 30% by 2008 and with the new designs planned to be introduced, by 2015 Mazda expects to improve another 30%. Lightweight materials and slippery body design has helped, but the SKYACTIV engine, transmission and body/chassis design technology contributes by providing good acceleration along with fuel efficiency. For example, the 1.2 L engine (Mazda 2) delivers 0-60 in just under 9 seconds.

SKYACTIV manufacturing concepts allow Mazda to produce gas and diesel engines in the same plant.

The new 2.0 L introduced in the Mazda 3 SKYACTIV in 2012 delivers 40 mpg fuel efficiency.

Mazda will continue to build on 3 million vehicles per year to deliver value to the people and customers who invest in Mazda’s future. Most cars sold will still be those that use standard gasoline.

… notes from The EDJE